Step away from the day-to-day running of your business and finally find space to think, connect with other edupreneurs and move your ideas forward in a tangible way.

Tickets on sale until 26th September

The industry has enough of them already. What it doesn’t have, though, is space for business owners to get together, develop their sales and marketing skills, give voice to their big ideas and talk about taboo topics like *gasp* money.

So, we’ve created it.

Join us on October 4th in Warsaw for a first-of-its-kind business and marketing event for language teaching business owners.

Filled with actionable workshops and networking sessions, this is the event for language professionals who want to build businesses that make as much money as they do impact.

If you run a business in the language world, you’re welcome here.

Marketing and sales are new skills for most teachers. So we’re not expecting you to be a business expert, have a million followers or be making tons of money to join.

That’s not what this is about.

We’re creating space for you (yes, you) to develop these skills alongside other business owners. So whether you’ve got a course that isn’t selling, an audience you can’t monetise or no idea what steps to take next, we’re here to help you figure it out.

Because as the name suggests, this event is all about making it happen.

Outline a new offer, create a manageable content plan and clarify the key messages that make people listen before learning to sell in an authentic, human way.

Feel at home among people who understand the rollercoaster ride of owning a business and who are here to support you along the way.

Focusing exclusively on the sales and marketing side of running a language business, we’ll make sure you leave Warsaw knowing what action to take next.

Step away from the day-to-day challenges of doing everything, and enjoy space to learn, think, brainstorm and take action on your big, bold ideas.

How to create an irresistible offer🤩

What is it that makes a client choose you over someone else? There are, of course, lots of overlapping factors, but, right at the heart, the answer is simple.

They can see that you provide the exact thing that they need (even if they didn’t realise that before they found you), and they trust you to help them achieve something that really matters to them.

In this session I’m going to take you through a process to design or refine your offer, so that it becomes truly irresistible to your ideal clients. Even if you think you’ve already got your offer totally sorted, you’ll leave this session with new insights and raring to go.

Building an audience through content 📽️

So you want to record content that builds a warm audience who know, like and trust you. Imagine how much easier it would be to share updates about your latest offer with an audience who look forward to hearing from you?

The problem is you don’t have a lot of time.

Instead of TikToking everyday, I’ll show you a sustainable approach to creating audio-visual content. We’ll explore media formats, content ideas, and how to recycle to get your content working harder for you.

Telling people about it 🔈

Ever wondered why Duolingo is so successful? It’s all in the branding. From their push notifications to their marketing emails, their message is clear, consistent and perfectly aligned with their audience.

You may not have their budget, but you have the ability to write. And that’s all you need to create your own Duolingo-style buzz around your business, which is what we’ll do in this session.

Making sales magic ✨ 

If you ever thought to yourself that selling feels sleazy/pushy or that it annoys people, you’re among 99% of business owners I’ve ever worked with. But the good news is that it doesn’t have to feel this way!

I’m going to show you that once you’ve nailed your offer, built your relevant audience and learned how to tell people about it, selling will feel easy. So in my workshop I’ll equip you with some useful sales techniques, but mainly with motivation and courage to actually go and do it!

You’ll join four action-packed workshops, which balance input with action so you don’t just walk away with more knowledge, but more clarity over your offer, content, copy and sales skills.

As the event name suggests, today is all about Making it Happen. So, bring a blank notepad - you’re going to need it!

10:00 am

Register and mingle over tea and coffee

10:30 am

Session 1: Creating an irresistible offer

Coffee break

11:45 am

Session 2: Building an audience

Lunch break

14:00 pm

Post-lunch energiser

14:30 pm

Session 3: Telling people about your offer

Coffee break

15:45 pm

Session 4: Making sales magic

16:45 pm

Closing words

Evening drinks

We’ll meet in the evening for drinks at a local bar, where we’ll chat, share takeaways and catch up after the day.

We’ll share a finalised schedule with all attendees closer to the time.

Also known as our bubbly Sales Magician’s hometown. Ranked as Europe’s second most business-friendly city, Warsaw is lively, vibrant and brimming with culture.

Even the venue is part of the city’s fabric. We’ll be spending the day in the University of Warsaw Library (BUW), an iconic spot loved by students, locals and tourists alike. Located just minutes from the Old Town, it’s the perfect place for a group of travel-loving language nerds to meet.

Warsaw Chopin Airport (WAW) or Modlin Airport (WMI)

Powiśle or the city centre are closest to the venue. Praga Północ for slightly cheaper accommodation.

A couple of days - we recommend staying Thursday and Friday night if you’re not in Poland, and Friday if you are, as we’ll be arranging to meet for drinks that evening!!

Got more questions about planning your trip?
We’ve probably answered it in our Warsaw Travel Guide.

Whether you’re a teacher, school owner, trainer, or editor, Make it Happen is perfect for you if:

FAQ

SO… SEE YOU IN WARSAW?

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